The Jolly Family has been serving quality meats and seafood to Reno for over 90 years!

We take great pride in the fact that we have stuck to the generations old tradition of hand cut meats, fresh made sausage, unmatched quality and service with a touch of humanity.

George S. Jolly started the family on the butchering path in 1932 when he opened Rovetti’s on Sierra Street and joined the local Butcher’s Union to support his profession. Then, in 1937 he entered the Sparks Market on B Street to serve the folks in the railroad city.

After a decade or so in business George bought into the California Market and ran the meat department inside the market on Virginia Street, until he retired to become labor commissioner for the state of Nevada. Luckily his son, Dallas Jolly, had learned the trade from his father and desired to keep the tradition alive. Dallas opened the original Butcher Boy in 1974 in Sparks. A few years later, he purchased the Reno Meat Company on Plaza Street to bring the family back downtown. 

Ken Jolly was a teenager when Butcher Boy opened and he quickly earned his way into the trade. His uncle Dallas taught him his flair for customer service and he spent the rest of his time in the cutting room with Dominic Cartinella learning the craft of charcuterie from his old world Italian teachings.

The fourth generation came along with Ken’s son Clint joining the shop as a young boy. Clint’s experience in butchering helped create his passion for cooking and lead Butcher Boy to expand into catering and deli service.

Ken went on to retire in 2022, and Clint donned the butcher apron again to lead the crew with the same care and service the family is known for.

The Jolly family is proud to keep the neighborhood butcher shop alive. We take pride making sure you and your family eat the tastiest, healthiest and freshest meats and seafood available. All while keeping a smile on our face as we bring one to yours.